Our company is younger than most of old player in Indonesia’s tea industry. Dated back to the founding of the company in 1957, prior to this, our founding father Tan Boen King was a jasmine farmer supplied most of tea industry which was considered rare compare to the tea supplies itself. Learning from the tasting and the production, our founding father decide to build his own company.
In the early days where distribution were relied on the wholesaler, our product could only be penetrated into the area covered by our fellow wholesaler, it grew in a slow pace but the taste acceptance climbed into the fanatical loved. Almost all of people in those particular covered area not just prefer to have our product, instead of insist to drink only our product. This where our story begins.
Time passes by, our major insisting consumers happened to migrate in participating government program to a new land of hope, where there were no such good tea as they expect to drink. Then our products begins to spread into broader area. Followed by word of mouth about the taste of our product that irresistibly no substitution, it grows into today’s market.